Express this using statistics or graphics with a few lines of explanatory text to give visitors an overview of your high-level impacts. Your impact statements should make explicit the cause your organization is working to address. Then, add a link to your impact page so that your readers can take a deeper dive. Impact statementsĪlthough it’s best to create a separate impact page to more effectively emphasize your nonprofit’s accomplishments on your website, including a few brief statements of impact on your About page can further illustrate your purpose. If you work in a field where privacy may be an issue (such as domestic violence service delivery), you may choose not to publish your staff members’ names and photos, but make sure to highlight the relevant experience your team brings to the table. It's okay to place this information on a page separate from your About page if your team is large-just make sure website visitors can easily navigate to it. So, your About page is a great place to introduce your staff, showcasing the skills and experience they bring to their work. Team member informationįurthering your purpose is only possible because of the team behind your nonprofit. Seeing your organization’s logo, color scheme, and other brand elements helps build a sense of trust with your audience.
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